Your name was given to you by your parents. Your skin color, your hair color, and your eye color were all given to you by your genes. Chance and circumstance gave you a great portion of your childhood experiences. But who you believe you are and who you will become, those are for you to decide. Your identity is yours for the choosing.
We receive constant feedback from the outside world about how we’re doing, how we compare to others, and who we are. Those outside voices can be so strong that we have a hard time believing anything else. By now, you’ve surely been labeled at least a dozen times over. It’s easy to just live up to whatever labels you’re assigned, to become what others think you are. So if you’re not careful–if you don’t choose your own identity–you might end up as someone you don’t want to be.
This article is about a choice that we must make over and over again, how that choice leads to actions, and how those actions truly make us who we are.
The choice is our identity. We must deliberately choose who we are and where we want to go in life. This choice comes from our values. Those we must choose as well. Others may have told you what to value, where to go, and who to be, but really, the choice is yours.
Self-perception teaches that your own actions have the strongest influence of all on your sense of self. You become what you do.
But how do you decide what you do? Simple. Use your chosen identity. The alternative is to decide what to do based on your current feelings. This is a recipe for disaster or, at least, mediocrity.
We can’t rely on feeling like doing the right things. Too often, we won’t feel like it. How often do you feel like getting out of bed when your alarm goes off? How often do you feel like doing the dishes? Or doing your homework? Not nearly as often as those things need to be done.
We also can’t rely on how we’re feeling because our emotions tend to be unpredictable, unplanned. We can’t become the people we want to become by chance. We have to design our lives, choose our identity, and then act based on our chosen identity, regardless of our current feelings. Now, don’t get me wrong. I said this is simple, but I didn’t say it’s easy. Acting in line with our values in spite of how we feel is hard.
The identity we choose can become a self-fulfilling prophecy: If we consistently act like the person we would like to be, we actually develop that identity. Tony Robbins explains that “If we decide to think, feel, and act as the kind of person we want to be, we will become that person. We won’t just be behaving ‘like’ that person; we will be that person.”1 I mostly agree with him, but I’ll point out that the feeling part comes last. It starts with a decision about who we want to be, and it ends with feeling like that person. In between, there is action.
After choosing an identity, we have to try it out by taking action. As we’re taking actions in line with our chosen identity, we unconsciously observe ourselves behaving like the person we’ve chosen to be, and as a result, we start to feel like we really are that person. This makes it easier to continue to act in line with our chosen identity. The greatest challenge we face is kick-starting this feedback loop:
We’re not going to feel like the person we want to become until we start acting like that person. At first, we will be faking it. It will feel unnatural, we will feel like an impostor,2 and it will be hard. But we can, as the feedback loop shows and as Amy Cuddy says, “fake it till we become it.”2
The corollary to this principle is that if we don’t act in accordance with our chosen identity, self-perception will make us feel like we’re not that person. We might even feel like we can’t be that person. Of course, most of us are, to one degree or another, experiencing exactly that feeling. That’s why the primary hurdle of behavioral change is getting over the inertia of our current identity. And that’s why James Clear says that you have to “Start before you feel ready.”3
And we cannot simply decide, once and for all, to become our chosen identity. We will be faced with countless opportunities to choose otherwise, so we have to re-choose our selected identity, over and over again. But over time, as we stack up “small wins” and prove to ourselves that we are that person, the choice becomes easier.4 Eventually, it becomes automatic.
You don’t have to do what you have always done. You don’t have to be who you have always been. You can change. And change begins with a decision to become someone else.
Here’s how:
Choose a Process-Based Identity
The tempting thing to do is to choose an outcome-based identity or a character-based identity. Here are some examples of outcome-based identities: College graduate, CEO, state tennis champion. Here are some matching character-based identities: smart student, savvy business leader, talented athlete. As goals and ideals, these are fine things to strive for, but as chosen identities, they don’t work.
The only version of a chosen identity that works is an image of yourself that is defined by taking action. That means choosing a process-based identity, also known as an action-based identity. When you choose to be someone who consistently does the necessary work, then success is a natural byproduct of your identity. In other words, your focus should be on the action, not the outcome. Don’t keep your eyes on the prize; keep your eyes on the process. You don’t climb a mountain by believing you’re a mountain climber and visualizing yourself at the summit; you climb it step by step, move by move.
For example, someone who wants to become an author might wrongly believe that he needs to believe in a character-based identity, such as “I’m a good writer.” He might even go a step further in the wrong direction and believe that he needs to visualize the outcome he wants: “I’m a successful novelist. I’m a successful novelist. I’m a successful novelist.” Since he hasn’t written a novel yet, this is just fantasy, and fantasy gets you nowhere. A process-based identity, such as “I’m someone who writes every day,” will actually get him where he wants to go.4 The beauty of this is that if he writes every day, he will become a better writer and will stand a very good chance of becoming an author. This is another example of the benefits of redefining success.
James Clear points out that it is critical “to start with incredibly small steps. The goal is not to achieve results at first, the goal is to become the type of person who can achieve those things.”4 The purpose of a process-based identity is to establish the habit of taking actions that drive you toward your goals.
A desire to get in shape will be most fruitful when it is accompanied by a process-based identity, such as “I exercise every other day, no matter what.” Nobody gets in shape overnight, but someone who works out three or four times per week is bound to get in shape. The goal of getting into a good college is much more likely to be achieved if it is accompanied by a process-based identity, such as “I study for every class, every day.”
Having a process-based identity is neatly aligned with having a growth mindset. The practice of becoming better through consistent action is a powerful way to prove to yourself that you can become who you want to be. The belief that you can improve incrementally gets you to take all the tiny actions that move you forward, and it gets you to capitalize on the many opportunities there are for little bits of growth. Everything counts.
Rejecting the identities given to us by others and instead choosing our own values and our own path are fundamental elements of independent self-esteem.5 Am I living up to the ideal of my chosen, process-based identity? If so, then I should feel good about myself, and feeling good about my actions will inspire more action. This helps explain why praising students for their effort is more helpful than praising them for their results or their intelligence:6 Process-based praise helps shift students toward a process-based identity.
The One Role We Should Always Play
We all have multiple overlapping identities:
You may simultaneously see yourself as a friend, a brother, a student, an employee, and an athlete, and these are just a handful of the many roles you might find yourself playing during your life. Because each of these roles comes with its own set of objectives, you may find it useful to adopt several chosen identities, one to match each of the main areas of your life.
But there is one, overarching identity that we all must choose.
The most important identity to choose is that of the active agent rather than that of the passive victim.5 An active agent is a player in the game of life; a passive victim is just a spectator. The active agent takes whatever action is necessary to make the best of every situation. Regardless of who is responsible, he is response-able, so he gets to work.7 The active agent knows that it is up to him to make something of his life.
Circumstances change. Feelings are fickle. But a chosen identity is firm. The desire to live up to the identity you’ve chosen is a powerful motivator. Choose wisely.

Chris Loper has been an academic coach for Northwest Educational Services since 2014. Along with Greg Smith, Chris is the cocreator of Parenting for Academic Success (and Parental Sanity) – a five-part course offered every summer.
He writes the popular self-improvement blog Becoming Better, so if you liked this article, head on over to becomingbetter.org and check out his other work.
Chris also offers habit coaching, helping busy adults with habit formation and productivity.
In 2021, he published a humorous memoir titled Wood Floats and Other Brilliant Observations, a book that blends crazy stories with practical life lessons, available on Amazon and through most local bookstores.
He lives in Issaquah, WA, where he is the owner of South Cove Tutoring.
1 Robbins, Anthony. Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny! Free Press, 1992. Pg. 432.
2 Cuddy, Amy. “How Your Body Language Shapes Who You Are.” TED Global 2012.
3 Clear, James. “Successful People Start Before They Feel Ready.”
4 Clear, James. “Identity-Based Habits: How to Actually Stick to Your Goals This Year.”
5 Ben-Shahar, Tal. Psychology 1504: Positive Psychology. Harvard Open Course, 2009.
6 Dweck, Carol. Mindset: The New Psychology of Success. Ballantine Books, 2007.
7 Covey, Stephen R. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change. Fireside, 1990.
Image Credits
Cat/Mirror: Holmér, Christian. “Mirror cat #2.” July 18, 2010. https://www.flickr.com. Creative Commons 2.0.
Chosen Identity Feedback Loop: Loper, Chris. 2017.